What is branding? How can students who are setting out for their careers identify their strengths and brand themselves? This was the topic of the first session of the course conducted for students of Indian Management Institute (IMI), Bhubaneshwar held on 25 November 2021. The session dwelt upon the meaning of brand, and took the …
Personal Branding as a differentiator – A workshop for MBA students Read More »
“Madam, I can’t able to do it.”, said my chartered accountant. I looked at him. “Ravi, you either say, ‘You can’t do it or You are not able to do it.’ You cannot use both together.” “I know madam. You have told me many times. When I write I am careful, but I forget when …
My friend recently shared a story. She had gone to the grocery store to buy some bread. She asked the store attendant, and he placed a loaf of bread in front of her. He then asked her, “And, what else?”. Though she had not planned to buy many things, she came back with a bag …
Whenever I have to write an email or an article, customize a course or workshop, I ask myself four questions; WHY, WHO, WHAT and HOW. WHY – What is the purpose of this communication WHO – Who are the audience who are going to receive it/ read or listen to this? WHAT – The content …
Tone Before writing understand Why you are writing – Purpose Who you are writing to – Audience What you want to say – Content of your message These three questions will help you to figure out how to say what you want to say. Clarity means making your content easy to understand. if you can …
I had a session with professors/teachers recently, and we were talking on culture and communication. In one of the exercises they had to interpret behavior and respond to situations accordingly. One such situation was; your student sends you an email addressing you as “Hi Dr Murthy”…. I was surprised at the reaction of teachers. One …
My grandson in the US (he is four years old) told me one day; “Everyone in my school speaks American”. I asked him, “What do you speak at home”? He said, “I speak English”. His view was that what he spoke was Standard English, while others spoke with an accent. This seems to be the …
Let’s look into the other Rules- Clarity of expression Clarity of expression in essential for conveying our message. Clarity of expression includes grammatical and lexical accuracy. Our writing should should be grammatically correct and the words used appropriate so that they convey the correct meaning. Hence, long complicated sentences should be avoided. Also, the words …
The six golden rules for effective email writing are Clarity of purpose Clarity of organization Clarity of expression Conciseness The right tone The reader’s perspective We will deal with the first two in today’s article. Clarity of purpose What is the reason for writing and what do you expect from the reader? This should be …
This is perfect! – Closing the loop in email trails Some years ago, a friend of mine wrote an article on ‘the Culture of no response’. The article mentioned among other things, how Indians don’t respond to emails. Sometimes it is because they don’t wish to disagree/ say ‘no’. However, my experience has been otherwise. …
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